Andrex

Andrex is one of the world’s most loved brands. We’ve all grown up with that fluffy puppy and ‘Soft, Strong and very very Long’. But Andrex wanted to reach a younger, more diverse audience.

Working with Francesca Ferracini and Alice Teruzzi, we created ‘Clean is a feeling’. A celebration of happy bums of every shape, age and size, built on the truth that clean is more than physical; it’s a source of confidence.

• Increased sales by over 30% with younger consumers
• Created to make a big impact in short social media formats