Better Never Stops

Castore Sportswear built a hugely successful brand through quality clothing and sports partnerships. Our challenge was to take their ‘Better Never Stops’ attitude and bring it to life across a summer of British sport.

Working with head of art Jack Walker, we developed a brand campaign that didn’t show any product. Instead, we showcased the relentless spirit needed in elite sport, featuring Andy Murray, England Cricket, Red Bull’s Sergio Perez, and rugby great Owen Farrell.

• PR coverage including The Sun, Daily Star, Yahoo News, Campaign and Adweek.
• OOH drove a triple digit increase in website traffic
• 60% follower growth on Instagram
• 70% follower growth on Tik Tok