Always BMW

BMW’s PHEV range switches instantly between the performance of petrol and the efficiency of electric.

Our idea was simple. When a PHEV switches to electric, it glows with pure white light. When it switches back, the light disappears. In other words, ‘Sometimes electric. Always BMW.’ A technical shoot used a pioneering LED lighting rig, and a rollerblading cameraman who competed at the X Games.

• Most recognised BMW ad ever tested
• Beat views target by 449%
• 16M+ YouTube views
• 21M+ Twitter impressions
• Viewers 46% more interested in buying a BMW PHEV