Easy Breathe

Kleenex were launching their first tissue with capsule-burst technology, Easy Breathe. Scrunch to release the menthol scent.

Working with artist Alma Haser and creatives Gerard Roda and Vivien Decombe, we created the first ever ‘Congested Portraits’.

Using her paper-folding techniques, Haser ‘scrunched’ each subject’s face to show how congestion feels. Six diverse portraits feature renaissance-style poses, with a box of Kleenex Easy Breathe as an artistic accessory.

• One Show: Merit
• “Breathes life into a new range of tissues.” - LBB
• “Audacious. Colds are in fashion.” - LaReclame
• “Depicts how congestion actually feels.” - Creative Salon