GoTime

The UK has a toilet training crisis. Kids are staying in nappies until 3–4 years, rather than 12–18 months, costing over 1M school hours a year as teachers help kids in the loo rather than the classroom.

So we created Andrex GoTime, a playful TikTok-led platform helping parents and kids through toilet training, with a personalised app, advice, tools and training plans.

• Exclusive launch on #ParentsofTikTok and TikTok Shop
• Worked with mum and baby creators like @charliejade02 and @chloandarchie to spread the word
• “Parents go potty“ - TikTok