Save the Sleeve

We’ve all done it, sneezed into our sleeves, wiped snot on our trousers. Research revealed most of us know we need tissues, but we often don’t have them to hand. So we created ‘Save the Sleeve’, and showed the need for a tissue, without showing a tissue.

• D&AD: Wood Pencil
• One Show: 3x Shortlist
• 31% increase in Kleenex tissue sales
• Beat social video views benchmarks by 218%
• Ad Age Editor’s pick
• 4* David Reviews