#TrueColors

Colour matters more to smartphone photography than most of us realise. OnePlus challenged us to showcase the colour performance of their flagship 9 Series.

So we created #TrueColors, a global Insta tool powered by Google Vision AI that reveals the dominant colours in your Instagram pics and lets you share them across social media. Created with Vivien Decombe, Zoe Botchin and Gerard Roda.

• Most successful OnePlus phone launch ever
• 1M+ Instagram images analysed so far
• Over 40% of visitors downloaded their #TrueColors
• 52% increase in Instagram followers